Public charging stations are urgently needed for the successful transformation of electromobility. The infrastructure lags far behind planned figures, so that politicians and environmentalists already see the transformation of electromobility at risk. Neither the politicians, the car manufacturers nor even the mineral oil companies are prepared to make these investments. New players are entering the market and attempting to occupy this business segment through new concepts such as roaming from the mobile industry, but none of these are economically successful.
The predominant problem is that electromobility has not only given rise to new technologies and market players, but also requires new value chains that must evolve into value networks. Furthermore, it has become clear that the existing business concepts and business models of fuel stations cannot be transferred to charging stations and that innovative approaches are needed. A promising concept are sustainable business models. They extend conventional business models based on value proposition, value creation and delivery and value capture with additional elements of environmental sustainability and social aspects. In combination with the development of an eco-system for electromobility, it is possible to satisfy the needs of customers for more sustainability and at the same time be economically successful.
Session:
Poster
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