FKFS Veranstaltungen

2025 Stuttgart International Symposium
on Automotive and Engine Technology

3. - 4. Juli 2025

Session: Keynote | | 09:30 - 10:00

Why Mercedes-Benz chose to build their own Operating System MB.OS

Michael Hafner, Mercedes Benz AG

Dive into the world of Mercedes-Benz and discover why the company chose to develop its own operating system, MB.OS. In his keynote speech, Dr. Michael Hafner will present the key arguments behind this decision, based on the company's strategy to “Lead in Digital Experience”. By designing the system as a scalable chip-to-cloud architecture, Mercedes-Benz will create a foundation for customer-focused features. This includes an infotainment system with best content and regional highlights, automated driving, which is giving back time, attractive comfort systems as well as a seamless driving and charging experience. Join us for an exciting keynote that will provide insights into the future of mobility!